Top 5 Beauty Retail iOS Apps in Europe - Q2 2023 Performance

During the second quarter of 2023, the top 5 beauty retail applications on iOS in Europe showcased varied performance trends in weekly downloads and active users. Here’s a closer look at the data provided by Sensor Tower.

Notino: profumi e cosmetici experienced fluctuations in its weekly downloads, starting at approximately 38.7K in late March and dipping to around 12.8K by mid-May. A notable increase was observed towards the end of June, peaking at about 29.2K. Weekly active users for the app saw a decrease from around 98K in late March to approximately 68.3K by mid-May, followed by a recovery to approximately 97.8K by late June.

LOOKFANTASTIC: Beauty & Makeup maintained a consistent download rate, fluctuating between 15K and 20.3K weekly. The app’s weekly active users also remained relatively stable, starting at around 68.2K in late March and slightly fluctuating to end at approximately 70.9K by late June.

Douglas - Parfüm & Kosmetik had a steady performance in downloads, with numbers ranging from 13.5K to 19.6K per week. The app’s weekly active users started at approximately 103.6K in late March, fluctuating slightly throughout the quarter, and ending at around 101.4K by late June.

Feelunique: Limitless Beauty showed a varied download pattern, peaking at around 18.7K in late April and maintaining an average of around 13K to 16K downloads per week. The weekly active users saw a steady increase from approximately 57.9K in late March to around 78.7K by the end of June.

Lastly, Superdrug - Beauty and Health exhibited a consistent download rate, averaging around 12K to 15K downloads per week. The app’s weekly active users remained stable, starting at around 36.8K in late March and reaching approximately 42K by late June.

For more detailed insights and data, visit Sensor Tower.